{"id":52,"date":"2022-12-14T15:44:19","date_gmt":"2022-12-14T15:44:19","guid":{"rendered":"https:\/\/www.trainy.co\/blog\/?p=52"},"modified":"2022-12-14T15:44:19","modified_gmt":"2022-12-14T15:44:19","slug":"is-raising-funds-profitable","status":"publish","type":"post","link":"https:\/\/www.trainy.co\/blog\/en\/is-raising-funds-profitable\/","title":{"rendered":"Is raising funds always a good idea?"},"content":{"rendered":"\n<p class=\"p1 wp-block-paragraph\">While Emmanuel Macron announced that he wanted France <b>to have 25 unicorns by 2025, <\/b>this figure was reached on January 17, 2022, and is now at more than 27 French unicorns. <b>But how are these unicorns born?<\/b> Thanks to the fundraising done by their founders. These fundraisings are constantly increasing and reaching ever more enormous amounts. However, <b>is the amount of funds raised really an objective indicator of the company&rsquo;s economic health?<\/b><\/p>\n\n\n\n<p class=\"p2 wp-block-paragraph\">&nbsp; &nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"p2 wp-block-paragraph\">&nbsp; &nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\"><b>Read more: <\/b><a href=\"https:\/\/www.planetegrandesecoles.com\/classement-levee-de-fonds-quelle-universite-diplome-entrepreneurs\"><b>Fundraising rankings: which university has graduated the most entrepreneurs?<\/b><\/a><\/p>\n\n\n\n<p class=\"p2 wp-block-paragraph\">&nbsp; &nbsp;<\/p>\n\n\n\n<p class=\"p2 wp-block-paragraph\">&nbsp; &nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"p3 wp-block-heading\"><b>How does fundraising work?<\/b><\/h2>\n\n\n\n<p class=\"p1 wp-block-paragraph\">First, let&rsquo;s look at <b>how fundraising works.<\/b> When a company is created, it needs funds to develop, pay its expenses and buy the raw materials that will allow it to sell its own products. However, <b>all these costs are often important and prevent the company from developing as it would like<\/b>. So, to compensate, the founders decide to raise funds. But how does fundraising work? <b>The company looks for investors <\/b>(institutional, such as investment funds or banks, or individuals, such as business angels). If the investors believe in the company&rsquo;s project and trust its business plan, they decide to invest in the company. To do so, <b>they buy shares in the company and ask for a pre-determined return on investment.<\/b><\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\">By doing so, the startup gets cash to develop, but <b>loses part of its sovereignty<\/b> and must then face its investors who <b>demand a quick return on investment. &nbsp;<\/b><\/p>\n\n\n\n<p class=\"p2 wp-block-paragraph\">&nbsp; &nbsp; &nbsp;<\/p>\n\n\n\n<p class=\"p2 wp-block-paragraph\">&nbsp; &nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"p3 wp-block-heading\"><b>Fundraising: the new indicator of a company&rsquo;s financial health<\/b><\/h2>\n\n\n\n<p class=\"p1 wp-block-paragraph\">With a record of <b>\u20ac11.6 billion raised in 2021<\/b>, FrenchTech continues to break every record. On average, it is estimated that \u20ac15 million is invested per fundraising. This figure is <b>THE amount highlighted in the press and in the media<\/b>, which turns it into a sign of economic health. Indeed, if a company has 100 million euros (amount raised) at its disposal, one can only imagine that it is profitable.<\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\">However,<b> this amount does not say how much the company is supposed to pay back<\/b> its new partners. On the contrary, an indicator such as <b>the profitability of the company for one euro invested <\/b>would be much more meaningful. Let&rsquo;s remember that <b>less than 10% of the companies that have raised funds reach profitability. <\/b>Most time, they end up in judicial liquidation in order to be able to pay back their investors.&nbsp;<\/p>\n\n\n\n<p class=\"p2 wp-block-paragraph\">&nbsp; &nbsp;<\/p>\n\n\n\n<p class=\"p2 wp-block-paragraph\">&nbsp; &nbsp;<\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\"><b>Read more: <\/b><a href=\"https:\/\/www.planetegrandesecoles.com\/french-tech-2021-les-plus-grosses-levees-de-fonds\"><b>FrenchTech 2021: the biggest fundraisers<\/b><\/a><\/p>\n\n\n\n<p class=\"p2 wp-block-paragraph\">&nbsp; &nbsp;<\/p>\n\n\n\n<p class=\"p2 wp-block-paragraph\">&nbsp; &nbsp;<\/p>\n\n\n\n<h2 class=\"p3 wp-block-heading\"><b>Are fundraisings really profitable?<\/b><\/h2>\n\n\n\n<p class=\"p1 wp-block-paragraph\">As previously stated, <b>less than 10% of the companies that raise funds become profitable. <\/b>Indeed, profitability often requires time, since the company must make a name for itself on the market, accept to reexamine itself and test different strategies before finding the one that will work. <b>This time represents money that the company does not have. <\/b>We can take the very concrete example of the company Take It Easy which had raised 16 million euros in 2015, <b>before being placed in receivership in 2016 because it could not pay its debts<\/b>. It is therefore understandable that the amount of fundraising is not a good enough indicator.&nbsp;<\/p>\n\n\n\n<p class=\"p2 wp-block-paragraph\">&nbsp; &nbsp;<\/p>\n\n\n\n<p class=\"p2 wp-block-paragraph\">&nbsp; &nbsp;<\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\">However, if companies could successfully negotiate <b>a fundraising with a longer timeframe for repayment with their investors,<\/b> profitability could be achieved. Indeed, let&rsquo;s recall that it took <b>Amazon 9 years to become profitable<\/b>. However, nobody can say&nbsp; today that Amazon&rsquo;s business plan is not good. The company just needed time to impose itself on the market and to acquire the monopoly of distribution.&nbsp;<\/p>\n\n\n\n<p class=\"p2 wp-block-paragraph\">&nbsp; &nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"p2 wp-block-paragraph\">&nbsp; &nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\"><b>Read more: <\/b><a href=\"https:\/\/www.trainy.co\/en\/blog\/19\/Venture-capital-definition-remuneration-recru\"><b>Venture Capital: definition, compensation and recruitment<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How are these unicorns born? Thanks to the fundraising done by their founders<\/p>\n","protected":false},"author":3,"featured_media":602,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-52","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is raising funds always a good idea? - Trainy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trainy.co\/blog\/en\/is-raising-funds-profitable\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is raising funds always a good idea? - Trainy\" \/>\n<meta property=\"og:description\" content=\"How are these unicorns born? 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